The Leading Edge of Business Psychometrics

Aon plc (NYSE:AON) is a leading global professional services firm providing  a broad range of risk, retirement and health solutions. Our 50,000  colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Aon’s Assessment Solutions includes the cut-e and CoCubes brands  and operates as part of Aon’s global offering in talent solutions, helping clients achieve sustainable  growth by driving business performance through people performance.

Company Profile

Aon: the first point of call for online assessment

What we do

  • We are world leader in the design and implementation of innovative online tests, questionnaires  and gamified assessments for recruitment, selection and development.
  • We undertake 30 million assessments each year in 90 countries and 40 languages.
  • We help employers to identify which candidates have the right capabilities, potential and cultural fit to benefit their business.

Our Values: smart. valid. preferred.

We deeply believe that psychometrics can create personal and organizational benefits that no other means can deliver. We focus on creating innovative approaches to manifest these benefits for our clients and the people we assess.

Putting clients first

Everything we do is driven by client demands. Customer service to us means identifying our clients' needs and providing the optimum solution for these. Building strong client relationships and advising our clients, not preaching at them, to deliver clear value for money, sets us apart from our competitors.

Break away from tradition

To break away from tradition, improve on standard approaches and create more valuable, more effective ways of measuring human factors is a major driving force for us. We welcome unconventional ideas and are always prepared to learn and grow together with our clients.

Personal and professional integrity is paramount

We believe in personal and professional integrity. We treat people with fairness and respect. We create learning and development opportunities. We focus on skills, knowledge and thought leadership, not hierarchy. And we have fun when we work.

Highest scientific standard

All our tools are developed to the highest scientific standards. Our measurement is reliable, objective and valid. We continuously research and improve our tools. We cooperate with our clients and selected universities on psychometric research projects.

How We Achieve Our Innovation


  • Monitoring trends and the market. Our global Assessment Barometer monitors assessment trends across the world and the key HR and talent challenges facing organizations. We monitor academic research and distil the most interesting in the ScienceBlog - to inspire HR practice. The results feed into our development program. 
  • Feedback from clients, candidates and those not using our tools. We talk with Talent Professionals and discuss assessment at conferences, webinars, client events and via our own feedback tools. 
  • Working with universities. Our commitment to building relationships with academic and research institutions is strong. They carry out research independently using our tools and our Academic Research Portal supports their work. 
  • Testing out new technology. Technological advances afford new opportunities for assessment. Whether in terms of mobile assessmenttechnical integration or gamified assessments, we apply, test out and incorporate into our systems when the technology creates a shift in the ease of use or application and adds value to the assessment process. We know that technology impacts psychometrics and test and report on this.
  • Our international Research Team and research agenda are core to the business. Our team, based in-house, works with clients on their assessment needs today and works on the future assessment agenda for tomorrow. 
  • Sharing our learning and gaining peer-review. We present regularly at academic conferences and submit articles to academic journals to test the robustness of our work and to pioneer best practice in Online psychometrics.

Assessment Navigator

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Contact us

Call us at + 353-91 842-203

or contact us here

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