Gamification can be slotten in throughout the recruitment process.
Attraction – pre-application, realistic job previews have embraced gaming elements for a number of years. They help promote the hiring company’s brand and give potential candidates insight into the job itself. Typically, they include elements of a game, such as instant feedback and scores. However, this is for the benefit of the potential applicant and not the hiring company. Of course, the highest scorers are encouraged to apply!
Vodafone harnessed this approach when it commissioned the development of an online game to encourage applicants to apply for roles online.
Early in the process – sometimes known as applicant screening. Here the online gamified assessment is presented to all applicants early on in the process. The ease of use and completion, speed and powerful information-giving qualities make this assessment perfect for applicant screening to get a solid initial view of applicants' likelihood at success in your business.
A Multinational Engineering Company deployed a gamified assessment based around typical situations or scenarios in its business. Candidates were asked to make judgments about what to do via a messaging app style of communication via their mobile. It gave the company a robust situational judgment score and provided the candidates with a strong insight into the role.
Assessment Center stage – assessment centers have historically been paper-heavy. Gamified assessment enables these selection events to become paperless, more efficient and more objective.
Nationwide commissioned the design and development of an escape room-style assessment – helping it to stand out from its competitors, providing an innovative experience for its candidates and delivering efficiencies to its internal teams.